The Roof Identifier blog.
Roof Identifier finds homes whose roofs are likely due for replacement, using public property and building-permit records, so roofing companies can reach those homeowners first.
Aged Roofing Leads: What They Are and How to Work Them
Aged roofing leads are old homeowner inquiries sold at a discount. How Jacksonville roofers can work them, what Florida law allows, and when an owned list fits better.
How to Get Your Own Roofing Leads Nobody Else Is Working
How Jacksonville roofers build re-roof leads they own: profile and referrals, aging-roof lists, legal canvassing and mail, and tracking cost per signed job.
How to Get Roofing Leads From Insurance Companies (Legally)
Don't count on an insurance company to hand you leads. What Florida law allows with agents and adjusters, and how the 15-year roof rule points you to the homes to prospect.
How to Grow Your Roofing Business Beyond Shared Leads
Grow a roofing business by working aging-roof homes no other roofer is working, tracking cost per signed job, selling all year and staying inside Florida's roof rules.
Storm Leads Roofing: How to Work Hurricane Season Legally
How Duval roofers can work storm leads in hurricane season: lead sources compared, cost per signed job, and Florida's 489.147 rules on gifts, notices and claims.
When to Replace Roof Shingles: How Roofers Read the Signs
When to replace roof shingles, read the way a roofer sells it: wear across the whole roof, the 20-year mark, and what Florida's 15-year insurance rule says.
EDDM Routes: How Roofers Pick the Streets Worth Mailing
EDDM routes are USPS carrier routes you pick in the Online Tool. How Jacksonville roofers choose routes by roof age, budget $0.26-a-piece postage and cut waste.
How Long Does a Flat Roof Last in Florida? A Roofer's Read
No single number holds for Florida flat roofs. What decides how long one lasts, what the 15-year insurance rule says, and which flat-roof homes to prospect first.
Architectural Shingles Lifespan: The Number to Sell On
The 30-year rating on architectural shingles is the length of a limited warranty against manufacturing defects. Here is what shortens their life in Northeast Florida and how roofers can sell around Florida's 15-year roof rule.
Canvassing Training for Roofing Crews: What to Teach First
What canvassing training should cover for a roofing crew: shift goals, territory, script roleplay, Florida solicitation rules, heat safety and cost per signed job.
EDDM BMEU: When a Roofer Needs the Permit Route
EDDM BMEU is Every Door Direct Mail entered at a USPS mail processing center with a bulk permit. What it changes for a roofer's mailer: volume, ZIPs, permit and rate.
EDDM Indicia: What Roofers Must Print to Mail at Retail
An EDDM indicia is the USPS postage mark printed on every EDDM Retail piece. Where it goes, why permit imprints are refused, and the Retail rules roofers must meet.
Shingle Roof Life Expectancy: 20 to 30 Years, Less in Heat
Shingle roofs carry 20- to 30-year chart lifespans that Florida heat cuts short. How roofers can use roof age and the 15-year insurance rule to find re-roof jobs.
St. Johns County Roof Permit Search: How Roofers Use It
How Northeast Florida roofers use the St. Johns County permit search: where to find it, what to search by, what a permit history tells you, and contractor registration.
Florida Homeowners Insurance Non Renewal: The Roofer's Side
Florida's 120-day non-renewal notice and 15-year roof-age rule, explained for roofing sales teams who want the re-roof conversation without giving insurance advice.
4-Point Inspection Form PDF: What the Roof Section Means
What a Florida 4-point inspection form covers, Citizens' roof-age rules, the 627.7011 five-year line, and how roofers use the roof section to time re-roof prospecting.
Can Homeowners Insurance Make You Replace Your Roof? FL Law
Fla. Stat. 627.7011 sets no roof replacement age, but an insurer can make one a condition of the policy. What it allows, and how roofers can turn it into re-roof leads.
What Is a 4-Point Inspection for Insurance? A Roofer's View
A 4-point inspection checks an older Florida home's roof, wiring, plumbing and HVAC for the insurer. What the roof portion means for roofers and re-roof sales.
How Much Does a New Roof Cost? How Roofers Should Answer
No honest roof price exists until the roof is measured. How roofers should answer the price question, quote line by line and reach homeowners before they shop.
Architectural Shingles: What Reps Should Know at the Door
Architectural shingles explained for Jacksonville roofing sales reps: laminated vs three-tab, Class F and Class H wind ratings, and how to answer price and warranty questions.
